About Us

JGL is a food service consultancy serving the corporate, cultural, and educational sectors. Founded in 1983, the firm is a boutique consultancy. A principal is engaged on every project the firm undertakes.

JGL specializes in cultural institutions and has worked with over 100 arts organizations nationwide in varying phases of development. Our knowledge of the food service potential and challenges within a cultural organization is unparalleled. Our projects in the corporate and educational sectors have generally resulted in significant financial savings for our clients. Our approach is unique as both principals have a food service operations background. This allows the team to develop the best food service program and strategies for our clients. Our planning team is operationally driven to develop design solutions that meet our client’s needs. Our financial projections expertise assists our clients in developing realistic financial expectations and our negotiations expertise allows us to develop contract structures that meet our clients’ objectives.

We invite you to contact us to learn more about how JGL might benefit your company or institution. Click here for a complimentary telephone consultation

Consulting Team

Tracy Lawler – President
Tracy has been with JGL for sixteen years and assumed ownership of the company in 2009. Early in her career she worked for a number of restaurants in a variety of front and back of the house positions. She then completed the Charlie Brown’s management training program and worked as a unit manager for eighteen months. She subsequently left the restaurant sector for publishing where she eventually was named General Manager of several national publications while completing an MBA in finance from Stern School of Business at NYU. Upon joining JGL in 1997 she initially assumed responsibility for financial modeling and projections. In 1999 she joined JGL full time and assumed project manager responsibility for most of the firm’s projects. Tracy has written articles for Food Management Magazine, lectured at CaterSource, presented at Building Museums Workshop and is a member of Society for Food Service Management.

Jim Lawler- Founder Emeritus
Jim has over forty years experience in the food and beverage industry. Jim founded JGL Management Services in 1983 after serving for many years in senior positions with most of the large national food service operators. Prior to forming JGL, Jim was a senior officer at Restaurant Associates in New York. His responsibilities included business development, real estate, and consulting throughout the United States. At Restaurant Associates, Jim developed food service concepts for many of the Northeast's major concert halls - Kennedy Center, Avery Fisher Hall, and the Metropolitan Opera and worked with many major museums - American Museum of Natural History, Metropolitan Museum of Art, Whitney Museum of American Art, and Old Sturbridge Village. Prior to that he held positions at ITT Service Industries in Cleveland, responsible for both operations and marketing for the United States and Canada and he served as Area Vice President at ARAMARK in Atlanta with responsibilities for the Business & Industry, School and College, Hospital Food Management, and Community Food Service markets.

Brooke Botwinick – Senior Associate
Brooke Botwinick has over ten years of experience in the food, beverage and event industry. She began her career planning fundraising events for NYC Public Advocate Betsy Gotbaum. She then took her development and cultivation expertise and love for the arts to the New-York Historical Society where she eventually became the Director of Special Events. During her tenure, the New-York Historical Society underwent an ambitious multi-million dollar renovation where Brooke became an integral member of the re-opening committee. Following the re-opening, Brooke decided to broaden her understanding of the industry by accepting a position with Restaurant Associates. She began her time with RA as the Director of Catering at Carnegie Hall and was soon after promoted to become the Director of Catering at the American Museum of Natural History. Brooke’s experience in iconic cultural institutions as both client and vendor give her a unique approach to each JGL project.

Carl Sacks – Associate
Carl is regarded as the leading catering educator in the US. He regularly leads seminars for CaterSource and has taught at a variety of institutions including Cornell. He is Business Editor of CaterSource Magazine and Director of the CaterSource consulting unit. Prior to joining CaterSource he was VP and General Manager of Great Performances, Manhattan’s largest off premise caterer. He served as General Manager of off premise catering companies in San Diego and Cincinnati earlier in his career. Carl works on all cultural projects under development that have a catering component.

Peter Miller – Associate
Peter has a career encompassing 44 years of extensive management and executive foodservice experience in various segments of the Hospitality Industry. His particular expertise is in business dining, colleges, universities, golf and country clubs, and cultural institutions. Specific disciplines include foodservice operating management, operational analysis, operator selection (RFP process), financial review, liaison training, sales and marketing, facility programming, and design and concept development.

John Egnor – Associate
John brings wealth of knowledge in the facility and kitchen design arena. As President of JME Hospitality, John has worked on projects of varying sizes in the hospitality, gaming, restaurant, business dining, and cultural sector. John approaches each project with a strong creative sense and an even stronger technical background allowing the JGL team to develop innovative and flexible flexible solutions four our client’s design needs.